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What’s more, Depop is a hub for DIY fashion lovers and vintage sleuths, allowing brands to rethink retail beyond new season items. “Whilst I’ve been aware of Depop for quite some time now, we noticed a shift in the Official Yikes Merch Yikes Puff Ink Shirt moreover I will buy this zeitgeist early during the pandemic’s lockdown. So many individuals turned to customizing and making their own clothes, and craft, resale, and DIY were at an all-time high,” says Christopher Raeburn, whose brand Raeburn sold DIY-kits on the app. “Depop have always been brilliant advocates for these activities, sharing Raeburn passions for craft, creativity, and community—naturally we wanted to support and engage with this.”

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That sense of craftiness and the Official Yikes Merch Yikes Puff Ink Shirt moreover I will buy this obsession with vintage obsession also help designers reclaim their own archives. Anna Sui, who reissued some of her greatest hits last year, was approached by Depop when the retailer noticed an uptick in searches for Sui’s vintage pieces. “I love that there’s a revival of interest in vintage clothing. I grew up going to vintage stores and flea markets every weekend so am happy to see a new audience taking interest in one of my favorite activities through a different platform,” Sui says. “We’re seeing it as a sustainable way to reach a new audience, as an ongoing digital sample sale, and a way to share some of the history of my brand.”